Post by account_disabled on Mar 5, 2024 18:27:42 GMT 10
The company website is a digital showcase of the company, a fundamental window for making its reality known to potential new buyers. In the modern era, characterized by the aftermath of the pandemic and the difficulties of companies in maintaining their profits, focusing on this tool is the key to success. However, it is necessary to recognize the challenges of a high-performance product: we analyze the main ones in today's article. The company website as a key tool for business To fully understand the site's opportunities, it is necessary to take a step back and focus on the ways in which buyers today inform themselves and purchase .
For some years now, we have been witnessing a sudden change of pace with Germany Phone Number respect to the role of users. People are less and less inclined to respond to aggressive advertising activities: on the contrary, an active attitude prevails , seeking firsthand the solutions that can meet their needs. Buyers take on the characteristics of decision makers and are increasingly involved in all phases of the purchasing process , directly. This is where the company website comes into play: having to personally search for the best tool or service that responds to specific needs, search engines become the simplest - and at the same time important - means to achieve the goal. Once you type precise keywords, search engines will highlight results that may or may not attract the potential customer's attention . It is clear, therefore, that the company website is not a simple tool for increasing business volumes , but represents the tip of the balance for achieving important turnover objectives in B2B.
Request a free analysis However, setting up a website that works, attracts audience curiosity and ranks for the most strategic keywords is not an immediate task. It is necessary to recognize the main problems that can hinder the efficiency of web pages. We have collected 7 of them: discover them! 1) Why should a company website be responsive? A website that is not very user friendly simply isolates a portion of users and potential customers. Various statistics confirm how, first of all, traffic on company sites originates more from mobile devices rather than desktops and, secondly, how a bad experience in terms of navigation discourages a subsequent visit. In addition to usability, which must be exceptional from any device, it is also essential to guarantee a clean but at the same time visually pleasant design. As we anticipated throughout the article, the company website is the digital window of the brand : everything must be coherent. Color palette, fonts and communication style must work in synergy to convey the value of the brand to the target audience.
For some years now, we have been witnessing a sudden change of pace with Germany Phone Number respect to the role of users. People are less and less inclined to respond to aggressive advertising activities: on the contrary, an active attitude prevails , seeking firsthand the solutions that can meet their needs. Buyers take on the characteristics of decision makers and are increasingly involved in all phases of the purchasing process , directly. This is where the company website comes into play: having to personally search for the best tool or service that responds to specific needs, search engines become the simplest - and at the same time important - means to achieve the goal. Once you type precise keywords, search engines will highlight results that may or may not attract the potential customer's attention . It is clear, therefore, that the company website is not a simple tool for increasing business volumes , but represents the tip of the balance for achieving important turnover objectives in B2B.
Request a free analysis However, setting up a website that works, attracts audience curiosity and ranks for the most strategic keywords is not an immediate task. It is necessary to recognize the main problems that can hinder the efficiency of web pages. We have collected 7 of them: discover them! 1) Why should a company website be responsive? A website that is not very user friendly simply isolates a portion of users and potential customers. Various statistics confirm how, first of all, traffic on company sites originates more from mobile devices rather than desktops and, secondly, how a bad experience in terms of navigation discourages a subsequent visit. In addition to usability, which must be exceptional from any device, it is also essential to guarantee a clean but at the same time visually pleasant design. As we anticipated throughout the article, the company website is the digital window of the brand : everything must be coherent. Color palette, fonts and communication style must work in synergy to convey the value of the brand to the target audience.