Post by tanvirmasud on Mar 9, 2024 17:13:01 GMT 10
It goes without saying how fundamental this tool is for. Within the CRM you should identify your best customers, not intended exclusively as those who have brought you the greatest turnover but also and above all those with whom you feel best working, who allow you and your company to offer greater value. The situation may also arise where you want to work with a completely new type of market or with a new type of customer. In this case, in addition to the CRM, which may not even contain a new type of customer, you need to do research and identify real people who can represent your ideal customer. To create the buyer persona it is necessary to draw on: Historical data Interviews Plausible hypotheses Ideally you would interview 15 real people to create a single buyer persona. It is important to understand which characteristics of this profile are of interest to all departments: marketing, sales, assistance.
To know more: How to conduct an interview to define India Telegram Number Data your buyer persona How to carry out a survey to identify new business opportunities 2. Identify the buyer's journey There are many ways to set up a marketing funnel . One of the most used is the one based on three fundamental phases of the path a user takes to achieve conversion. The so-called buyer's journey, made up of these three phases: awareness, consideration, decision. The three phases of the buyer's journey for the digital marketing strategy In the awareness phase, the user is attracted to your content because they feel the symptoms of a problem. The symptoms can be of different types, for example in the case of a runner it could be back pain. In this phase, therefore, we need to intercept the user while he is receiving information about his back pain. One or more possible solutions, together with the formulation of the problem, are presented in the consideration phase , when the user has moved from the symptom to awareness of the problem.
For example, the problem could be that he is wearing the wrong shoes. In the consideration phase the user is one step further along. In this phase the problem is more defined and wants to seek more specific solutions. In the decision phase the user is close to purchasing, is evaluating different solutions and wants to evaluate your product and that of the competition in more depth. In the example of the runner, at this stage evaluate different models by analyzing their specifications in detail and comparing prices. To know more: What is the buyer's journey 3. Create a coherent and effective content production strategy In the digital marketing strategy, contents are the beating heart. Now you are ready to define which contents to publish. All you have to do is decide how. Generally a campaign is made up of 3-5 blog posts plus premium content and a landing page for each stage of the buyer's journey.
To know more: How to conduct an interview to define India Telegram Number Data your buyer persona How to carry out a survey to identify new business opportunities 2. Identify the buyer's journey There are many ways to set up a marketing funnel . One of the most used is the one based on three fundamental phases of the path a user takes to achieve conversion. The so-called buyer's journey, made up of these three phases: awareness, consideration, decision. The three phases of the buyer's journey for the digital marketing strategy In the awareness phase, the user is attracted to your content because they feel the symptoms of a problem. The symptoms can be of different types, for example in the case of a runner it could be back pain. In this phase, therefore, we need to intercept the user while he is receiving information about his back pain. One or more possible solutions, together with the formulation of the problem, are presented in the consideration phase , when the user has moved from the symptom to awareness of the problem.
For example, the problem could be that he is wearing the wrong shoes. In the consideration phase the user is one step further along. In this phase the problem is more defined and wants to seek more specific solutions. In the decision phase the user is close to purchasing, is evaluating different solutions and wants to evaluate your product and that of the competition in more depth. In the example of the runner, at this stage evaluate different models by analyzing their specifications in detail and comparing prices. To know more: What is the buyer's journey 3. Create a coherent and effective content production strategy In the digital marketing strategy, contents are the beating heart. Now you are ready to define which contents to publish. All you have to do is decide how. Generally a campaign is made up of 3-5 blog posts plus premium content and a landing page for each stage of the buyer's journey.