Post by account_disabled on Nov 25, 2023 16:17:55 GMT 10
Sales, although crucial for every business, are not the only goal of marketing or the only element of the marketing funnel. For the longterm position of the organization, it is equally important to take care of building the brand, ensuring a constant supply of people considering and interested in purchasing, but also loyalty and retention. Types of marketing goals Organizational goals, including marketing goals, can be divided depending on their rank, scale and time horizon.
The highestlevel, longterm goals with a multiyear perspective are called strategic , those with a mediumterm horizon are called tactical , and the lowest are operational goals , which are at the same time the most specific and precise. Let's take a look at them Types of Email Marketing List marketing goals Strategic marketing goals They are part of strategic planning in the organization, are based on strategic analysis and define our expectations for the future of the organization. A simple but helpful tool for strategic analysis may be, for example, SWOT analysis an acronym for strengths, weaknesses, opportunities and threats. Due to the longterm time horizon and the more general nature of strategic goals, they are linked to the mission and vision of our organization.
Let us remember that the mission is the purpose of the organization's existence, and the vision defines what kind of organization we want to become in the future. Tactical marketing goals Once we have defined the lines of action and goals for the entire organization for the coming years, the next step in planning is to assign roles in achieving them to individual parts of the organization by defining their goals in the medium term. This way, we smoothly moved on to tactical marketing goals. Tactical planning usually covers a one to threeyear perspective and should be subordinated to strategic planning.
The highestlevel, longterm goals with a multiyear perspective are called strategic , those with a mediumterm horizon are called tactical , and the lowest are operational goals , which are at the same time the most specific and precise. Let's take a look at them Types of Email Marketing List marketing goals Strategic marketing goals They are part of strategic planning in the organization, are based on strategic analysis and define our expectations for the future of the organization. A simple but helpful tool for strategic analysis may be, for example, SWOT analysis an acronym for strengths, weaknesses, opportunities and threats. Due to the longterm time horizon and the more general nature of strategic goals, they are linked to the mission and vision of our organization.
Let us remember that the mission is the purpose of the organization's existence, and the vision defines what kind of organization we want to become in the future. Tactical marketing goals Once we have defined the lines of action and goals for the entire organization for the coming years, the next step in planning is to assign roles in achieving them to individual parts of the organization by defining their goals in the medium term. This way, we smoothly moved on to tactical marketing goals. Tactical planning usually covers a one to threeyear perspective and should be subordinated to strategic planning.